Customer Journey

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Bradford wakes up and has his breakfast, first thing in the morning. He is a student and lives alone. He grabs his bike and goes to college. 

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First lesson is medicine, taught by the new famous professor of Adorr. That's when he first hears about their medicine. His sister is very ill, and his mother died of the same illness. That's when he decided to become a doctor and study medicine. 

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After school he takes his bike and goes back home. On the way back, he sees lots of billboards and posters about the new medicine. Had he never seen them before or did they just put those there?

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He gets interested and searches the web about new medicine. His eyes widen when he sees their website. He visits the website and scrolls through the pages.

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He immediately orders.

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"Your order has been placed!" A smile spreads across Bradford's face.

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A day after he has ordered, someone knocks on his door. Bradford opens the door and sees a small old man. "Hello," Bradford smiles politely, "can I help you, sir?" He askes the old man.

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"You have ordered our newest medicine, haven't you?" The old man asks. Bradford slowly nods. "Can you sign this?" The old man takes a feather pen and ink pot. He also grabs an old book out of his cloak.

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Bradford tilts his head. The old man sighs. "This new generation and its oblivious people." He mumbled under his breath. "You have to sign to confirm." The old main explains.

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Bradfords signs the old book and the old man leaves. He immediately opens the package. Everything was very neat and modern, unlike the old man he just saw.

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There was a note inside:

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"Thank you for trusting in our products, even though there's not another option. If the package broke (which is almost impossible) or if you're not happy with your purchase (which is 100% impossible) we promise to send you a new package within 10 hours. Stay healthy and we hope you never have to order again."

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